Real women have curves. Although we do not see "curves" in everyday media, Dove is changing the standard with its new campiagn that every women is naturally beautiful. Dove's tagline is "love the skin you're in". This message has impacted women all around the world allowing them to feel comfortable and confident in their own skin. Dove's ads portray women of all shapes and sizes and emphasizes that each women is beautiful in their own way. Dove's campign is striving to promote self ocnfidence as well as a better body image for women all across the world. So far this campign has impacted many women and has been a great success. We can only hope that many brands will also jump on the bandwagon of promoting a healthier body image for women.
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