The reason I wanted to focus on the campaign for NIKE was because it is everywhere. Nike's clever slogan of JUST DO IT has become popular throughout the world. The Nike campaign is seen on television shows, billboards, commercials, stores, and clothes. The slogan is very catchy and allows for people to take the slogan and form it into there own lifestyles. I think Nike does a great job with advertising events and products and continues to do a great job in keeping our world fit.
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